Certainly, the album will satisfy the needs of fans of Master P, Silkk Tha Shocker, C-Murder, the Gambino Family, etc., but it has no true standout tracks and, therefore, it's nearly interchangeable with any other No Limit release. Released shortly after Master Ps smash hit Make Em Say Uhh, I Got the Hook Up matched that songs peak position of 16, while also reaching the number. The main problem is that the album doesn't deviate from the No Limit blueprint in the slightest, offering a collection of blunted hardcore rap and hip-hop-flavored urban R&B that is professionally produced but ultimately rather faceless. Just as Master P rallied some of the most distinguished film and comedy talents of the late ‘90s golden era for his 1998 classic film I Got The Hook-Up, the hip-hop mogul and industry maven is. Since Master P's main talent is marketing, not music, it's not entirely surprising that the album looks better on paper than it does in reality. Knowing that you can't have a successful urban movie without a good soundtrack, he poured a lot of effort into I Got the Hook Up, making sure that it contained as many hot underground rappers and members of the No Limit posse as possible. After conquering the music charts and releasing a successful video movie, Master P decided to concentrate on filmmaking with the cellular phone farce I Got the Hook Up.
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